FERM:8 Craft Beer/ Branding/ Shanghai China
PROJECT TYPE
Branding/Visual identify
KEYWORDS
Local Brewing/ Zero Waste/ Community Culture/ Anti-Mass/Honest Design
CLASS
STUDENT WORKS
OBJECTIVE
FERM:8 is a small-batch craft beer brand founded by two friends in Shanghai. Built on the principles of locality, sustainability, and authenticity, the brand aims to challenge industrial beer norms by prioritizing in-house brewing, minimal waste, and intimate, community-based experiences.