FERM:8 Craft Beer/ Branding/ Shanghai China

PROJECT TYPE

Branding/Visual identify

KEYWORDS

Local Brewing/ Zero Waste/ Community Culture/ Anti-Mass/Honest Design

CLASS
STUDENT WORKS

OBJECTIVE

FERM:8 is a small-batch craft beer brand founded by two friends in Shanghai. Built on the principles of locality, sustainability, and authenticity, the brand aims to challenge industrial beer norms by prioritizing in-house brewing, minimal waste, and intimate, community-based experiences.